Primary keywords are the main keywords from which all keyword variations should derive. Your primary keywords should focus on your industry and not be too specific. At the same time, they should be open ended enough so that you can derive secondary keyword phrases and still include the primary keywords in them. Sound confusing? To clarify, let's take a look at an example using our fictional loan and Consolidation website.

For our main keywords, we're going to go with the obvious and choose Loan Consolidation. These are keywords that currently have very strong competition, but as you'll see later on, they'll give us excellent flexibility on various page optimizations.

With our primary keyword phrase selected, let's move on to the keyword discovery phase of SEO.

Choosing Your Keyword Phrase	Back To Index	Discovering Keywords