For anyone unfamiliar with
Google PageRank (PR), we recommend reading our article on
PageRank's importance. There is a lot of focus
on PageRank these days. Some webmasters believe that the higher your PageRank, the higher your search
engine placements will be. Others believe PageRank has become so overblown and non-relevant that it will
go the way of the dinosaur and cease to exist in the near future. To clear things up, PageRank is merely
Google's own way to measure a website's popularity. It does not DIRECTLY affect organic SERPs
(search engine result placements) for your keyword phrase(s). A site with a very high PR can be well below
a site with a low PR for the same keyword search phrase and vice versa. There is non consistency and
binding between PageRank and SERPs, therefore PageRank should not be a main focus when it comes to SEO.
If you conduct your SEO campaign in a manner that is consistent with this guide and you put forth the
effort, you'll see a slow and steady rise in your organic traffic. Will your PR number increase with
that traffic? Maybe. Maybe not. As long as your SEO efforts are producing results, does it really matter?
