Press Release Submission is a huge topic that we're not going to cover in-depth. To reiterate, this entire guide is meant to skim the surface on traffic generation topics, not cover them in detail. Press releases can be an immense source of traffic that could very well take your website from obscurity into the limelight of success. Press releases are specifically targeted to the media. The amazing thing about online press releases is that they have a global reach that is far beyond the scope of your city, state, or even country. You are channeling to potentially millions of press agents, news paper writers, television stations, and radio personalities. If you have something that's newsworthy and that can really captivate the attention of the press, you may very well give your website the traffic boost it so desperately needs. Unfortunately, not many of you reading this will have anything newsworthy to really warrant a press release, at least not at this stage. Announcing a new website isn't going to gain any press attention, at least not if it's a website that's been done before. Let's take a look at an example.
Assume fictional Dave owns a website all about dog food and dog care. His site is beautifully designed, contains a lot of outstanding and original content, and contains a catalog of thousands of items. Dave writes a press release to let the world know about his amazing new pet site and submits it to thousands of press channels. Do you think the response will be overwhelming? Hardly. In fact, Dave will be lucky if even one member of the press pays any attention to his press release. Dave's site may be outstanding, and he may have an amazing level of enthusiasm about it, but that doesn't make it press worthy. Now, if Dave writes a press release to announce he's developed a dog food that will extend the life of all dogs that eat it by 15 years, then he has something newsworthy! The press will absolutely flock to his website and garner perhaps more attention to it than Dave could imagine, especially if his claims are found to be true and accurate. To write a press release, you need to think like a member of the press and have something that is actually worth them paying attention to it.
Now that we talked briefly about what makes a press release worthy, and worth your time and money, we'll take a very quick look at where and how you can submit it.
PRWeb is one of the largest and most respected sources for press releases on the web. They have a large reach to users and are crawled frequently by search engines. When you submit your press release, your release is blasted to thousands of channels, including Google News and Yahoo News (two of the largest news sources in the industry). It's also permanently hosted on PRWeb, creating a strong one-way link to your website.
Before jumping the gun on your press release, make sure you have something news worthy to write about! Also, do your research on Press Release writing techniques so you don't loose all credibility with a poorly written press release.
